When Did RAM Become its Own Brand?

Many drivers use the Dodge and RAM names interchangeably, particularly when looking at used RAM trucks. After all, some trucks still feature the Dodge RAM name. We’re outlining the history of the two brands and the end of the “Dodge RAM” name at Bernard’s Chrysler Dodge Jeep® RAM.

When Did Dodge Originate?

Dodge has a rich history that dates back to 1900, when Horace and John Dodge first opened their own machine shop in Detroit, MI. By 1914, the Dodge brothers had released their first automobile. In 1928, Chrysler purchased the company, making them the third-largest automaker at the time.

Where Did the Dodge RAM Come From?

Originally, RAM wasn’t a company; “Dodge RAM” was actually the name of a specific model. The very first Dodge RAM truck was introduced in 1980 as a 1981 model. These trucks continued in production from 1981 to 2009 until Chrysler decided to make RAM its own standalone company.

Why Did RAM Become a Company?

With the growing prevalence of trucks on the road, Chrysler realized they needed their trucks to stand on their own. The other Dodge vehicles, including their cars, SUVs, and minivans, remained under the Dodge umbrella, and the trucks became RAM models. This shift allowed Chrysler to improve upon the existing Dodge lineup and focus more on creating an even more powerful and dominant truck lineup.

Explore Our Used RAM Truck Inventory in New Richmond, WI

Whether you are looking at used RAM trucks or used Dodge RAM trucks, you can be confident that you’re getting a powerful pickup. We’d love to help you find the perfect one for you. Visit Bernard’s Chrysler Dodge Jeep RAM to explore our used truck inventory today!