About Us

Our Story

Back in 1933, Bernard Olson probably never dreamed that the little one-stall garage that he opened with $125.00 would turn into the corporation that it is today. But, with the help of his family, friends, and community, Bernard was able to open Bernard’s Super Service in downtown New Richmond. His shop was located behind the Lowrey Hotel, and he rented it from Walter Beebe for $25.00 per month.

As the years went by and Bernard’s business grew, it became evident that the Olsons needed more room. So, in 1974, Bernard moved the business to the north side of town, and renamed it Bernard’s Northtown – and here we are today. Many things have changed over the years, but one thing has remained the same, and that is our commitment to serving our customers as our #1 goal. Bernard had a knack for treating his customers as part of his family and established a reputation as a friend you could depend on. That tradition was carried on by Bernard’s son Dave Olson, whose home and heart have always been in New Richmond.

Today BJ Olson, son of Dave Olson, operates the Chrysler Dodge Jeep RAM dealership, but the sense of family doesn’t stop there. Two of BJ’s sons share his passion for the business. Zach helps in Sales and Finance, and Parker is the Used Car Manager. You will even find his son-in-law Chase in Sales. BJ’s brother Steve owns Gilbert’s in Sand Creek, and together they partner to be owners of Arcadia Motors, Colby Chrysler, Medford Chrysler, and Abby Ford. This makes is easier for all the dealerships to fill customer needs by sharing information and resources.

Bernard’s customers have made it all possible – families who have returned time and time again for the customer service, price, and security of dealing with people they know and trust. That is why we always say that long-term relationships are the basis of everything we do here at Bernard’s. So stop on in and see us; “The Coffee Pot is Always On!”

The staff at Bernard’s Chrysler Dodge Jeep RAM strives to achieve excellence in all departments: from sales to finance, and service to parts. Our well-stocked new and used inventory of Chrysler Dodge Jeep RAM vehicles is constantly being updated; your perfect car could be just around the corner! We offer competitive pricing on all Pre-Owned manufacturer products including Chevrolet, GMC, Pontiac, Buick, Lincoln, Mercury, Ford, Honda, Toyota, Nissan, and whatever else we may have in stock.

We serve the greater Saint Croix area and the surrounding communities of Hudson, Stillwater, Woodbury, Eau Claire, River Falls, and the Twin Cities.

Located in New Richmond, WI.  We offer new Chrysler Dodge Jeep RAM vehicles in Greater Stillwater, MN, along with used cars, trucks, and SUVs by top manufacturers. Our sales staff will help you find that new or used car you have been searching for near Stillwater, Woodbury, Hudson or Eau Claire, WI.

For years, our financial staff at Bernard’s has offered expert advice for those seeking a great vehicle loan or lease. Our service doesn’t stop there. Stillwater,MN customers and St. Croix County customers can come in and take advantage of our knowledgeable repair technicians and a fully-stocked inventory of parts.

You can reach Bernard’s Chrysler Dodge Jeep RAM any time by filling out our contact form, by calling us at 715-246-2236, or simply visiting our Greater WI & MN dealership at 510 Deere Dr, New Richmond, WI, 54017.

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