About Us

Welcome to Bernard's Chrysler Dodge Jeep Ram

If you are New to Bernard’s, here are just a few reasons we have provided a Sales and Service relationship to generations of families that do business with us. In many cases our customers are our neighbors, friends, and community members so everyone is treated as such. Our reputation is our most valuable asset. We strive to be the best we can be in all areas of Automotive expectations.

  • EASY TO USE KBB Instant Cash Offer TRADE TOOL AND ONCE WE SEE IT WE WILL MAKE YOU A REAL OFFER TOO
  • LIFETIME ENGINE WARRANTY ON QUALIFYING NEW SALES (Lease, Hybrid, Commercial, and Performance not included)
  • WE MAKE IT EASY FOR YOU TO BUY HERE IN WI WHERE VALUABLE DOLLARS GO BACK INTO COMMUNITY EFFORTS. IF YOUR VEHICLE SAYS BERNARD’S YOU HELP US MAKE IT HAPPEN
  • QUALIFIED PURCHASED VEHICLES GET LIFETIME LOANER PRIVILEGES IN SERVICE – SO YOUR LIFE DOES NOT STOP
  • PRICING INCLUDES REBATES FOR OUR MARKET CONSUMERS AND COMMON CONDITIONAL OFFERS – WE HUNT FOR SAVINGS!
  • HOMETOWN TREATMENT – WE DO IT RIGHT BECAUSE OUR CUSTOMERS COUNT ON US AND WE THEM
  • WE FILL NEEDS AND CREATE PARTNERSHIPS BY OFFERING SERVICE, BODY REPAIR, PARTS, AND DETAILING
  • BERNARD’S DOESN’T JUST SELL CARS – WE BUY PERSONAL VEHICLES
  • BE SURE TO CHECK OUT OUR GOOGLE REVIEWS – OUR CUSTOMERS SPEAK FOR US – OR RESPONSES REFLECT OUR COMMITTMENT
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    Our Story

    Back in 1933, Bernard Olson probably never dreamed that the little one stall garage that he opened with $125.00 would turn into the corporation that it is today. But, with the help of his family, friends, and community, Bernard was able to open Bernard’s Super Service in downtown New Richmond. His shop was located behind the Lowrey Hotel, and he rented it from Walter Beebe for $25.00 per month.

    As the years went by and Bernard’s business grew, it became evident that the Olson’s needed more room. So, in 1974, Bernard moved the business to the north side of town, and renamed it Bernard’s Northtown – and here we are today. Many things have changed over the years, but one thing has remained the same, and that is our commitment to serving our customers as our #1 goal. Bernard had a knack for treating his customers as part of his family and established a reputation as a friend you could depend on. That tradition was carried on by Bernard’s son Dave Olson, whose home and heart have always been in New Richmond.

    Today BJ Olson, son of Dave Olson, operates the Chrysler, Dodge, Jeep, RAM dealership, but the sense of family doesn’t stop there. Two of BJ’s sons share his passion for the business. Zach helps in Sales and Finance, and Parker is the Used Car Manager. You will even find his son-in-law Chase in Sales. BJ’s brother Steve owns Gilbert’s in Sand Creek, and together they partner to be owners in Arcadia Motors, Coly Chrysler, Medford Chrysler, and Abby Ford. This makes is easier for all the dealerships to fill customer needs by sharing information and resources.

    Bernard’s customers have made it all possible – families who have returned time and time again for the customer service, price, and security of dealing with people they know and trust. That is why we always say that long-term relationships are the basis of everything we do here at Bernard’s. So stop on in and see us; “The Coffee Pot is Always On!”

    The staff at Bernard's Chrysler Dodge Jeep Ram strives to achieve excellence in all departments: from sales to finance, and service to parts. Our well-stocked new and used inventory of Chrysler, Dodge, Jeep, RAM vehicles is constantly being updated; your perfect car could be just around the corner! We offer competitive pricing on all Pre-Owned manufacturer products including Chevrolet, GMC, Pontiac, Buick, Lincoln, Mercury, Ford, Honda, Toyota, Nissan, and whatever else we may have in stock.

    We serve the greater Saint Croix area and the surrounding communities of Hudson, Stillwater, Woodbury, Eau Claire, River Falls, and the Twin Cities.

    Located in New Richmond, WI. at Bernard's Chrysler Dodge Jeep Ram, we offer new Chrysler, Dodge, Jeep, RAM vehicles in Greater Stillwater, MN, along with used cars, trucks, and SUVs by top manufacturers. Our sales staff will help you find that new or used car you have been searching for near Stillwater MN, Woodbury, Hudson, Eau Claire, and New Richmond.

    For years, our financial staff at Bernard's Chrysler Dodge Jeep Ram has offered expert advice for those seeking a great Chrysler, Dodge, Jeep, RAM vehicle loan or lease. Our service doesn’t stop there. Stillwater MN customers and St. Croix county customers can come in and take advantage of our knowledgeable Chrysler, Dodge, Jeep, RAM repair technicians and a fully-stocked inventory of Chrysler, Dodge, Jeep, RAM parts.

    You can reach Bernard's Chrysler Dodge Jeep Ram any time by filling out our contact form, by calling us at 715-246-2236, or simply visiting our Greater St. Croix Area, WI & MN Chrysler, Dodge, Jeep, RAM dealership at 510 Deere Dr, New Richmond, WI, 54017.

    MEET THE STAFF

    Dealer Info

    Phone Numbers:Sales Hours:
    • Mon - Fri8:00 AM - 7:00 PM
    • Sat8:00 AM - 5:00 PM
    • SunClosed
    Service Hours:
    • Mon - Fri7:00 AM - 5:00 PM
    • Sat7:30 AM - 12:00 PM
    • SunClosed
    Parts Hours:
    • Mon - Fri7:00 AM - 5:00 PM
    • Sat7:30 AM - 12:00 PM
    • SunClosed
    Body Shop Hours:
    • Mon - Fri8:00 AM - 5:00 AM
    • Sat - SunClosed
  • No Charge Worry-Free Maintenance
  • Confidence with Vehicle Protection
  • Dedicated 24/7 Owner Support
  • VIP Access to Jeep Brand Events
  • No Charge Worry-Free Maintenance
  • Confidence with Vehicle Protection
  • Dedicated 24/7 Owner Support
  • VIP Access to Ram Brand Events
  • This vehicle is being built now. Contact dealer to reserve this vehicle and discuss options for locking in pricing and eligible incentives.
  • Vehicles identified as “Being Built” are pre-production vehicles that are not yet on the dealer’s lot or in transit. Pre-production computer-generated images may be shown and may not be representative of the vehicle listed.
  • MSRP for standard equipment plus optional equipment listed. Vehicle delivery date and other vehicle information, including pricing and incentives, are subject to change until the vehicle build is complete.
  • MSRP excludes additional charges including without limitation any delivery fees, government fees and taxes, title and registration fees, finance, filing and processing charges, emission testing charge, accessories and upfits.
  • No Charge Worry-Free Maintenance
  • Confidence with Vehicle Protection
  • Dedicated 24/7 Owner Support
  • VIP Access to Jeep Brand Events
  • Five year coverage on retail purchases
Bernard's Chrysler Dodge Jeep Ram 45.1350627, -92.5321338.