Open Today! Sales: 8am-8pmService: 7am-5pm
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New Vehicles

New Vehicles

You will experience the world-class service of a knowledgeable and experienced staff.

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Used Vehicles

Used Vehicles

Everyday low prices, and a huge selection of used vehicles.

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Current Offers

Current Offers

You can save time and money by visiting Bernard's first!

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Schedule Service

Schedule Service

Here you'll find a staff of highly qualified technicians with the knowledge.

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Drive up Service

Whether you need an engine tune-up,
oil change or tire rotation.

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Our Customer Testimonials

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Google May 30, 2020

Extremely friendly and helpful staff and great deals!

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Google May 21, 2020
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Cars May 19, 2020

Called and spoke with Mark Flatten some time ago. Had a great time with him right away. Finally decided to purchase a new truck and contacted Mark again and he was as helpful and kind as the first time. Got the truck I wanted. Mark went over everything thoroughly, answered my questions and made it all easy. Nate was also a pleasure to work with. I have used Bernards for parts regularly and some service. A new purchase has added to the great service I have always received.

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DealerRater May 4, 2020

Purchased my 2020 Jeep Cherokee from Bernards, Chase was so nice to work with and not pushy or rushed me. Best vehicle purchasing experience ever.

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Cars Apr 29, 2020

Went to look at a used Jeep we found on cars .com for my daughter. Wife and daughter did a pre-look and had a great experience working with Chase. The Jeep was clean and as described and we went back to purchase the next day. Quick and painless - we had our financing figured out ahead of time and were able to get the process done in about an hour.

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Bernard's Chrysler Dodge Jeep Ram

Welcome To Bernard's Chrysler Dodge Jeep Ram

Serving New Richmond, Hudson, Amery, and Eau Claire, WI

We are your number one pick among dealerships in Wisconsin for new and used CDJR and other vehicles, providing the outstanding customer service you expect from a dealer with more than 80 years of experience. Our customers choose us over other Dodge dealers in Wisconsin with good reason. And we provide premier sales and service that goes above and beyond most RAM dealers in Wisconsin too.

We offer you a handsome inventory of new CDJR models compared to other New Richmond WI dealers. In addition, you’ll find a fine collection of Pre-Owned CDJR vehicles drawn from recent model years. Shopping for an affordable used vehicle? Come in and select one of our quality used vehicles from many manufacturers.

The certified, factory-trained technicians at our Service Department in New Richmond, Wisconsin, use only Genuine MOPAR Parts to protect your CDJR vehicle. We never employ second-rate aftermarket parts to repair your CDJR vehicle, because they are often ill-fitting, defective and might void your warranty – just ask any new Wrangler owner taking their vehicle to other Jeep dealers in Wisconsin. Our easy-to-use website lets you value your trade-in, apply for credit, calculate your payments, schedule service and view vehicle service contracts. We also bring you extended and Saturday hours, Express Lane Service, shuttle service, MOPAR performance parts and accessories, a tire store, and free WiFi.

You can save serious money at our CDJR dealership through our many special deals. Come back to our website frequently for up-to-the minute information about specials on new, certified and used vehicles, as well as parts and service. You’ll  We love offering you incentives and promotions to lower the cost of financing or leasing your next vehicle.

Bernard’s Northtown CDJR has been around a long time because we give you the great service you deserve. Visit us today!

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Located in New Richmond, WI

510 Deere Dr, New Richmond, WI 54017
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510 Deere Dr • New Richmond, WI 54017

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Today's Hours:

Open Today! Sales: 8am-8pm

Open Today! Service: 7am-5pm

Open Today! Parts: 7am-5pm

Bernard's Chrysler Dodge Jeep Ram 45.1350627, -92.5321338.