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New Vehicles

New Vehicles

You will experience the world-class service of a knowledgeable and experienced staff.

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Used Vehicles

Used Vehicles

Everyday low prices, and a huge selection of used vehicles.

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Current Offers

Current Offers

You can save time and money by visiting Bernard's first!

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Schedule Service

Here you'll find a staff of highly qualified technicians with the knowledge.

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Whether you need an engine tune-up,
oil change or tire rotation.

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Our Customer Testimonials

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Facebook May 9, 2021

Great experience. Very helpful staff. They really go the distance.

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Google Apr 30, 2021

Just wanted to say what an incredible experience I had at Bernard's! Mark Flatten took incredible care of my wife and I, he came in on his afternoon off to personally do the delivery on our new Wrangler! Matt in finance had all the paperwork ready to go for us and everything was smooth and easy! Mark even followed up with us to make sure we made it home ok and to see if we had any other questions about our new Jeep! I am in the retail business also and I would highly recommend Bernard's to anyone! ...

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Google Apr 27, 2021

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Google Apr 19, 2021

Awesome service for my dodge, Thank you guys!! Have a great day🌝

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Google Apr 11, 2021

Amazing customer service. They take the time to explain everything. They are honest and compassionate. The were very knowledgeable about their vehicles, and the products they offer. They catered to my daughter's every need when it came to what she needed and what she could afford. Chase and Matthew answered all our nervous questions and then some. They took the time to go over the car again, have it detailed, and a fresh oil change. At one point I remember telling the salesman about how my daughter loved dragonflies. It meant something very meaningful to her.... On the way ...

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DealerRater Apr 9, 2021

Chase helped us find exactly what we were looking for! He is very knowledgeable and great to work with. We love our new Jeep and will recommend him and Bernards Always! We also recommend the entire sales and service team! Thank you for the great car buying experience!

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DealerRater Apr 9, 2021

I will be the first to admit I am super picky about my Jeeps and dealers! I will go to no one other than Chase Paulson at Bernards in the WI/MN area! He does not push me to spend more and listens to exactly what I want! #Cut2TheChase

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DealerRater Mar 9, 2021

Looking for a low-pressure, honest, friendly salesman who won’t play games and upsell on every little thing? Chase Paulson is your guy! Chase sold me a Dodge Durango and throughout my buying experience, he was friendly, efficient, and attentive- all while juggling multiple customers! I’d recommend asking for Chase if your looking for a new vehicle!

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DealerRater Feb 26, 2021

Chase has always been so great to work with! He always goes above and beyond to find what is right for you! Highly recommend him!

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DealerRater Feb 17, 2021

I decided to test drive a vehical from here on a whim,i have dealt with a few dealerships in the past and didn't have the greatest experiences with those, that was not the case here. As soon as i walked in it felt calm,no pressure,i was helped with getting into the test drive quickly, then met my sales person, again didnt feel pressured at all, the next day i made up my mind and Chase had me driving away in my new purchase in a few hours,which in my mind was fast. I highly recommend ...

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DealerRater Feb 17, 2021

Chase was great to work with! We love the vehicle and will definitely be back in the future. Great people and service all around!! Highly recommend.

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Bernard's Chrysler Dodge Jeep Ram

Welcome To Bernard's Chrysler Dodge Jeep Ram

We’re striving to become your number one pick among other dealerships near the Hudson area. We’re known for providing unbeatable customer service and a comprehensive selection of modern new vehicles and good mileage pre-owned vehicles for shoppers to explore. We’re redefining what it means to be a dealership by becoming the one-stop-shop for you to tackle all of your automotive needs. From purchasing a new vehicle to making sure your current one stays in tip-top shape, we’ve got you covered at Bernard's Chrysler Dodge Jeep Ram. We’ve been in the business for over 80 years, so come visit us today to learn how we’re different from our competitors!

Automotive Financing

Whether you’re interested in our inventory of advanced new models or our assortment of good mileage pre-owned ones, our finance team is here to get you behind the wheel of your dream vehicle. We’ve worked with all kinds of different credit histories, and we have a great relationship with many of our lenders.

This means when you apply for financing for a new Amery daily driver, we’re experienced and knowledgeable enough to get you a vehicle loan that works in your favor. So, what’re you waiting for? Explore a good mileage pre-owned vehicle or a feature-packed new vehicle today at our dealership, and our finance experts will do their best to allow you to take one home.

Expert Service & Genuine OEM Parts

Long after you’ve left our showroom and put some miles on your new vehicle around Minneapolis, it might be time to begin thinking about maintenance. Fortunately, our exceptional customer service doesn’t end in our showroom. We’ve got a full staff of factory-trained service technicians and parts team members that are just as knowledgeable to make sure we take care of your needs. Whether it’s a DIY auto project you need assistance with or you’re looking to keep up with your vehicle’s maintenance schedule, our team has your back.

After you’ve ensured your vehicle is in top mechanical condition, you can bring it over to our detail center to restore it back to showroom condition inside and out. If you’ve unfortunately gotten into a minor fender bender or your ride requires more serious bodywork, don’t fret! Our body shop will take great care of you. Whatever your needs demand, turn to us to make sure your vehicle always stays flawless.

Work With Us Today in New Richmond!

There’s no reason to put up with a subpar dealership experience when you can work with us at our New Richmond dealership for excellent customer service and relentless savings. We’ve been around for a long time, and that’s a testament to how we run our dealership. If you have any questions or other general concerns, please feel free to contact us for assistance!

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Located in New Richmond, WI

510 Deere Dr, New Richmond, WI 54017
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715-318-5576

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510 Deere Dr • New Richmond, WI 54017

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Today's Hours:

Open Today! Sales: 8am-8pm

Open Today! Service: 7am-5pm

Bernard's Chrysler Dodge Jeep Ram 45.1350627, -92.5321338.