About Bernard's Chrysler Dodge Jeep Ram

More About Bernard's Chrysler Dodge Jeep RAM  - Your Stillwater MN Chrysler, Dodge, Ram and Jeep Dealer

Back in 1933, Bernard Olson probably never dreamed that the little one stall garage that he opened with $125.00 in his pocket and a toolbox would turn into the corporation that it is today. But with the help of his family and friends and a community that wanted to give him a chance Bernard was able to open Bernard's Super Service in downtown New Richmond. Prior to obtaining the DeSoto-Plymouth franchise, he worked for Oscar Olien as a repairman. Five years later, Bernard started his own garage in a building behind the Lowrey Hotel that he rented from Walter Beebe for $25 a month.

As the years went by and the Bernard's business expanded it became evident that the Olson's needed more room. So in 1974, he moved the business to the north side of town and renamed it Bernard's Northtown. And that is where we are today. Many things have changed over the years but one thing has remained the same, our commitment to serving our customers as our #1 goal. Bernard had a knack for treating his customers as part of his family, and established a reputation as a friend you could depend on. That tradition has been carried on by Bernard's son, Dave Olson, whose home and heart has always been in New Richmond.

Today, Dave operates the Chrysler, Dodge, Jeep & RAM dealership along side his son, B.J. But the sense of family doesn't stop there, you will also find Dave's grandson, Zach, in the sales department. After being with Bernard's for 15 years, Dave's other son, Steve, has extended his interest in the car business to a dealership in Sand Creek, WI.

Bernard's customers have made it all possible - families who have returned time and again for the service, the price, and the security of dealing with people they know. Long-term relationships are the basis of everything we do here at Bernard's so stop on in and see us; "The Coffee Pot is Always On!"

The staff at BERNARD'S CHRYSLER DODGE JEEP RAM strives to achieve excellence in all departments: from sales to finance to service to parts. Our well-stocked new Chrysler, Dodge, Jeep, and RAM and used cars, trucks & SUVs are constantly being updated; your perfect car could be just around the corner!
We offer competitve pricing on all Pre-Owned manufacturers products including Chevrolet, GMC, Pontiac, Buick, Lincoln, Mercury, Ford, Honda, Toyota, Nissan, and whatever else we may have in stock.

We serve the Greater Saint Croix Area and the surrounding communities of Hammond, Roberts, Glenwood City, Baldwin, Clear Lake, Amery, Star Prairie, Osceola, Hudson, Houlton, Somerset, Boardman, Deer Park, East Farmington, Clayton, Eau Claire, and welcome customers from all surrounding states and counties.  For Twin Cities customers we are conveniently located 15 minutes East of Stillwater!!

The car loan and finance and auto service departments are staffed with highly trained individuals who have the experience and expertise to help you, no matter your question. You can reach Bernard's Chrysler Dodge Jeep any time by filling out our contact form, by calling us at (877) 608-5482, or simply visiting our Greater Stillwater MN Chrysler, Dodge, Ram and Jeep dealership at 510 Deere Dr, New Richmond, WI.

New Chrysler Dodge Jeep RAM Dealership Serving:

New Richmond, WI
Stillwater, MN
Lake Elmo, MN
Brooklyn Park, MN
Hudson, WI
Johannesburg, WI


Bernard's Chrysler Dodge Jeep Ram

510 Deere Dr
Directions New Richmond, WI 54017

  • Sales: (877) 266-3174
  • Service: (877) 884-8577
  • Parts: (877) 385-3613


  • Monday 8:00am-8:00pm
  • Tuesday 8:00am-8:00pm
  • Wednesday 8:00am-8:00pm
  • Thursday 8:00am-8:00pm
  • Friday 8:00am-7:00pm
  • Saturday 8:00am-5:00pm
  • Sunday Closed

The times listed above are the dealerships normal operating hours.  For specific times that an individual department is open, please refer to that department's web page by click on it under the Parts & Service tab.