Our History

 


Back in 1933, Bernard Olson probably never dreamed that the little one stall garage that he opened with $125.00 would turn into the corporation that it is today. But, with the help of his family, friends, and community, Bernard was able to open Bernard's Super Service in downtown New Richmond. His shop was located behind the Lowrey Hotel, and he rented it from Walter Beebe for $25.00 per month. 

As the years went by and Bernard's business grew, it became evident that the Olson's needed more room. So, in 1974, Bernard moved the business to the north side of town, and renamed it Bernard's Northtown - and here we are today. Many things have changed over the years, but one thing has remained the same, and that is our commitment to serving our customers as our #1 goal. Bernard had a knack for treating his customers as part of his family, and established a reputation as a friend you could depend on. That tradition was carried on by Bernard's son Dave Olson, whose home and heart has always been in New Richmond. 


Today BJ Olson, son of Dave Olson, operates the Chrysler, Dodge, Jeep, and Ram dealership, but the sense of family doesn't stop there. You will find two of BJ's sons - Zach and Parker - in the Used Car Department, his son Isaac at the front desk, and his son-in-law Chase in the Sales or Finance Department. After being with Bernard's for nearly 15 years, BJ's brother Steve has extended his interest in the car business to a dealership in Sand Creek, WI. 

Bernard's customers have made it all possible - families who have returned time and time again for the customer service, price, and security of dealing with people they know and trust. That is why we always say that long-term relationships are the basis of everything we do here at Bernard's. So stop on in and see us; "The Coffee Pot is Always On!" 


The staff at BERNARD'S Chrysler Dodge Jeep Ram strives to achieve excellence in all departments: from sales to finance, and service to parts. Our well-stocked new and used inventory of Chrysler, Dodge Jeep and Ram vehicles are constantly being updated; your perfect car could be just around the corner! We offer competitve pricing on all Pre-Owned manufacturer products including Chevrolet, GMC, Pontiac, Buick, Lincoln, Mercury, Ford, Honda, Toyota, Nissan, and whatever else we may have in stock.

We serve the greater Saint Croix area and the surrounding communities of Hudson, Stillwater, Woodbury, Eau Claire, River Falls, and the Twin Cities.

More About Bernard's Chrysler Dodge Jeep - Your Stillwater MN Area Chrysler, Dodge, Jeep, and Ram Dealer

Located in New Richmond, WI. at Bernard's Chrysler Dodge Jeep Ram, we offer new 2016 & 2017 Chrysler, Dodge, Jeep, and Ram vehicles in Greater Stillwater, MN, along with used cars, trucks and SUVs by top manufacturers. Our sales staff will help you find that new or used car you have been searching for near Stillwater MN, Woodbury, Hudson, Eau Claire, and New Richmond.

For years, our financial staff at Bernard's Chrysler Dodge Jeep Ram has offered expert advice for those seeking a great Chrysler, Dodge, Jeep or Ram vehicle loan or lease. Our service doesn't stop there. Stillwater MN customers and St. Croix county customers can come in and take advantage of our knowledgeable Chrysler, Dodge, Jeep, and Ram repair technicians and a fully-stocked inventory of Chrysler, Dodge, Jeep, and Ram parts.

You can reach Bernard's Chrysler Dodge Jeep Ram any time by filling out our contact form, by calling us at (877) 608-5482, or simply visiting our Greater Stillwater MN Chrysler, Dodge, Jeep, and Ram dealership at 510 Deere Dr, New Richmond, WI.

 

Contact

Bernard's Chrysler Dodge Jeep Ram

510 Deere Dr
Directions New Richmond, WI 54017

  • Sales: (877) 608-5482
  • Service: (888) 564-7109
  • Parts: (888) 903-9897
The times listed below are the dealership's normal operating hours.  For specific times that an individual department is open, please refer to that department's web page by clicking on it under the Parts & Service tab.

Hours

  • Monday 8:00am-8:00pm
  • Tuesday 8:00am-8:00pm
  • Wednesday 8:00am-8:00pm
  • Thursday 8:00am-8:00pm
  • Friday 8:00am-7:00pm
  • Saturday 8:00am-5:00pm
  • Sunday Closed
  1. Bernard's Chrysler Dodge Jeep Ram

    510 Deere Dr
    New Richmond, WI 54017
    Directions

    • Sales: (877) 608-5482
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