Open Today! Sales: 8am-8pmService: 7am-5pm
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Committed to Exceeding All Expectations

How Can We Help You?

New Vehicles

New Vehicles

You will experience the world-class service of a knowledgeable and experienced staff.

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Used Vehicles

Used Vehicles

Everyday low prices, and a huge selection of used vehicles.

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Current Offers

Current Offers

You can save time and money by visiting Bernard's first!

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Schedule Service

Schedule Service

Here you'll find a staff of highly qualified technicians with the knowledge.

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Drive up Service

Whether you need an engine tune-up,
oil change or tire rotation.

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Our Customer Testimonials

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Google Jul 6, 2020
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DealerRater Jun 24, 2020

This was bar non the best experience I have ever had with a dealership! Chase was a pleasure to meet and work with, a truly awesome guy. I committed to the purchase site unseen because of the trust I felt in Chase over the phone.

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Google Jun 24, 2020

We would like to Thank everyone in the service department that went out of there way to help two stranded tourist. We lost two tires about a mile from your dealership. CTK towed us to your dealership on Sunday night. When we called Monday morning the 22nd of June they were very helpful in finding us four new tires for our Jeep Grand Cherokee and made a point of getting us the same tires that were already on the Jeep. They sent someone to St. Louis Park to pick up the tires and as soon as they were back started ...

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Bernard's Chrysler Dodge Jeep Ram

Welcome To Bernard's Chrysler Dodge Jeep Ram

Serving New Richmond, Hudson, Amery, and Eau Claire, WI

We are your number one pick among dealerships in Wisconsin for new and used CDJR and other vehicles, providing the outstanding customer service you expect from a dealer with more than 80 years of experience. Our customers choose us over other Dodge dealers in Wisconsin with good reason. And we provide premier sales and service that goes above and beyond most RAM dealers in Wisconsin too.

We offer you a handsome inventory of new CDJR models compared to other New Richmond WI dealers. In addition, you’ll find a fine collection of Pre-Owned CDJR vehicles drawn from recent model years. Shopping for an affordable used vehicle? Come in and select one of our quality used vehicles from many manufacturers.

The certified, factory-trained technicians at our Service Department in New Richmond, Wisconsin, use only Genuine MOPAR Parts to protect your CDJR vehicle. We never employ second-rate aftermarket parts to repair your CDJR vehicle, because they are often ill-fitting, defective and might void your warranty – just ask any new Wrangler owner taking their vehicle to other Jeep dealers in Wisconsin. Our easy-to-use website lets you value your trade-in, apply for credit, calculate your payments, schedule service and view vehicle service contracts. We also bring you extended and Saturday hours, Express Lane Service, shuttle service, MOPAR performance parts and accessories, a tire store, and free WiFi.

You can save serious money at our CDJR dealership through our many special deals. Come back to our website frequently for up-to-the minute information about specials on new, certified and used vehicles, as well as parts and service. You’ll  We love offering you incentives and promotions to lower the cost of financing or leasing your next vehicle.

Bernard’s Northtown CDJR has been around a long time because we give you the great service you deserve. Visit us today!

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Located in New Richmond, WI

510 Deere Dr, New Richmond, WI 54017
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510 Deere Dr • New Richmond, WI 54017

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Today's Hours:

Open Today! Sales: 8am-8pm

Open Today! Service: 7am-5pm

Open Today! Parts: 7am-5pm

Bernard's Chrysler Dodge Jeep Ram 45.1350627, -92.5321338.