Open Today! Sales: 8am-7pmService: 7am-5pm

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New Vehicles

New Vehicles

You will experience the world-class service of a knowledgeable and experienced staff.

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Used Vehicles

Used Vehicles

Everyday low prices, and a huge selection of used vehicles.

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Current Offers

Current Offers

You can save time and money by visiting Bernard's first!

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Schedule Service

Here you'll find a staff of highly qualified technicians with the knowledge.

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Whether you need an engine tune-up,
oil change or tire rotation.

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Our Customer Testimonials

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DealerRater Sep 13, 2020

Very quick and easiest car buying experience we’ve ever had. Chase was professional and responsive. Being an out of state purchase, I had questions. No problems whatsoever. Smooth transaction. We wouldn’t hesitate to purchase from Chase and Bernard’s again. Ryan, the finance person was prepared and also professional. Our previous two vehicle purchases almost ended in the finance office. This experience and transaction was completely opposite to what I was expecting.

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DealerRater Sep 4, 2020

I felt like Chase really wanted us to get the best deal we could! Very helpful and a pleasure to work with. I would shop there again!

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Google Aug 21, 2020

UPDATE...Aug 5th 2020: I'm giving a shout out to Ben In the drive up oil change area! He is a breath of fresh air! There has been times when my greeting from the employees in that area are short and dismissive...Ben was quick to greet last week with my oil change and tire rotation... and just as kind today for a replacement part ! That response goes a longway ! Thanks again Ben, you made my day! ........ Chase P. Was my salesman... I was looking for a JEEP wrangle and after patiently working with me to find a JEEP I loved, ...

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Google Aug 15, 2020

Excellent, Chase answered all my questions,, I came on my motorcycle, I'll be there tomorrow morning with my pick up, to possibly, trade in..

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Google Aug 11, 2020

It took longer than I expected but they had a lot of recall work to do and were professional and courteous. Gave me a car so that I could go get lunch. Would highly recommend.

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Bernard's Chrysler Dodge Jeep Ram

Welcome To Bernard's Chrysler Dodge Jeep Ram

Serving New Richmond, Hudson, Amery, and Eau Claire, WI

We are your number one pick among dealerships in Wisconsin for new and used CDJR and other vehicles, providing the outstanding customer service you expect from a dealer with more than 80 years of experience. Our customers choose us over other Dodge dealers in Wisconsin with good reason. And we provide premier sales and service that goes above and beyond most RAM dealers in Wisconsin too.

We offer you a handsome inventory of new CDJR models compared to other New Richmond WI dealers. In addition, you’ll find a fine collection of Pre-Owned CDJR vehicles drawn from recent model years. Shopping for an affordable used vehicle? Come in and select one of our quality used vehicles from many manufacturers.

The certified, factory-trained technicians at our Service Department in New Richmond, Wisconsin, use only Genuine MOPAR Parts to protect your CDJR vehicle. We never employ second-rate aftermarket parts to repair your CDJR vehicle, because they are often ill-fitting, defective and might void your warranty – just ask any new Wrangler owner taking their vehicle to other Jeep dealers in Wisconsin. Our easy-to-use website lets you value your trade-in, apply for credit, calculate your payments, schedule service and view vehicle service contracts. We also bring you extended and Saturday hours, Express Lane Service, shuttle service, MOPAR performance parts and accessories, a tire store, and free WiFi.

You can save serious money at our CDJR dealership through our many special deals. Come back to our website frequently for up-to-the minute information about specials on new, certified and used vehicles, as well as parts and service. You’ll  We love offering you incentives and promotions to lower the cost of financing or leasing your next vehicle.

Bernard’s Northtown CDJR has been around a long time because we give you the great service you deserve. Visit us today!

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Located in New Richmond, WI

510 Deere Dr, New Richmond, WI 54017
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510 Deere Dr • New Richmond, WI 54017

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Today's Hours:

Open Today! Sales: 8am-7pm

Open Today! Service: 7am-5pm

Bernard's Chrysler Dodge Jeep Ram 45.1350627, -92.5321338.