Open Today! Sales: 8am-8pmService: 7am-5pm

Online Shopper

VIEW DISCLAIMER HIDE DISCLAIMER
$34,035 MSRP *36 months/10,000 miles per year. $2,999 total cash down. Lease payments include Denver BC Rebates all customers get $1,750, tax, title, license, registration, and Service Fee for WI residents. No security deposit. Turn in fees apply. Must lease with Chrysler Capital on approved credit, not all customers will qualify. Based on lease rate 4/5/21 subject to change.
2021 JEEP CHEROKEE LATITUDE LUX 4X4 Sale $29,488, Lease for $318 Month $2,999 Cash or Trade Equity Down
VIEW DISCLAIMER HIDE DISCLAIMER
$28,520 MSRP *36 months/10,000 miles per year. $2,999 total cash down. Lease payments include Denver BC Rebates all customers get $1,690, tax, title, license, registration, and Service Fee for WI residents. No security deposit. Turn in fees apply. Must lease with Ally Chrysler on approved credit, not all customers will qualify. Based on lease rate 4/5/21 subject to change.
2021 JEEP RENEGADE LATITUDE 4X4 Sale $23,988, Lease for $258 Month $2,999 Cash or Trade Equity Down
VIEW DISCLAIMER HIDE DISCLAIMER
$45,385 MSRP *36 months/10,000 miles per year. $2,999 total cash down. Lease payments include Denver BC Rebates all customers get $2,000, tax, title, license, registration, and Service Fee for WI residents. No security deposit. Turn in fees apply. Must lease with Ally Chrysler on approved credit, not all customers will qualify. Based on lease rate 4/5/21 subject to change.
2021 DODGE DURANGO GT PLUS AWD Sale $40,638, Lease for $458 Month $2,999 Cash or Trade Equity Down
VIEW DISCLAIMER HIDE DISCLAIMER
$46,250 MSRP *42 months/10,000 miles per year. $2,999 total cash down. Lease payments include Denver BC Rebates all customers get $4,200, tax, title, license, registration, and Service Fee for WI residents. No security deposit. Turn in fees apply. Must lease with Ally Chrysler on approved credit, not all customers will qualify. Based on lease rate 4/5/21 subject to change.
2021 RAM 1500 BIG HORN QUAD CAB 4X4 Sale $40,888, Lease for $418 Month $2,999 Cash or Trade Equity Down
VIEW DISCLAIMER HIDE DISCLAIMER
$43,210 MSRP *42 months/10,000 miles per year. $2,999 total cash down. Lease payments include Denver BC Rebates all customers get $7,100, tax, title, license, registration, and Service Fee for WI residents. No security deposit. Turn in fees apply. Must lease with US Bank Chrysler on approved credit, not all customers will qualify. Based on lease rate 4/5/21 subject to change.
2021 RAM 1500 CLASSIC WARLOCK QUAD CAB 4X4 Sale $38,538, Lease for $318 Month $2,999 Cash or Trade Equity Down
VIEW DISCLAIMER HIDE DISCLAIMER
See Ad
Buy1Get1NatOffer
RAM Motortrend truck of the year
CFAFE digital tile 2020_lores
VIEW DISCLAIMER HIDE DISCLAIMER
See Ad

Committed to Exceeding All Expectations

How Can We Help You?

New Vehicles

New Vehicles

You will experience the world-class service of a knowledgeable and experienced staff.

View Inventory
Used Vehicles

Used Vehicles

Everyday low prices, and a huge selection of used vehicles.

View Inventory
Current Offers

Current Offers

You can save time and money by visiting Bernard's first!

View Offers
Schedule Service

Schedule Service

Here you'll find a staff of highly qualified technicians with the knowledge.

Schedule Service
Service

Drive up Service

Whether you need an engine tune-up,
oil change or tire rotation.

Get Oil ChangeOrder PartsBody Shop

Our Customer Testimonials

Google logo
Google Apr 19, 2021

Awesome service for my dodge, Thank you guys!! Have a great day🌝

Google logo
Google Apr 11, 2021

Amazing customer service. They take the time to explain everything. They are honest and compassionate. The were very knowledgeable about their vehicles, and the products they offer. They catered to my daughter's every need when it came to what she needed and what she could afford. Chase and Matthew answered all our nervous questions and then some. They took the time to go over the car again, have it detailed, and a fresh oil change. At one point I remember telling the salesman about how my daughter loved dragonflies. It meant something very meaningful to her.... On the way ...

Google logo
Google Apr 11, 2021

DealerRater logo
DealerRater Apr 9, 2021

Chase helped us find exactly what we were looking for! He is very knowledgeable and great to work with. We love our new Jeep and will recommend him and Bernards Always! We also recommend the entire sales and service team! Thank you for the great car buying experience!

Read at DealerRater

DealerRater logo
DealerRater Apr 9, 2021

I will be the first to admit I am super picky about my Jeeps and dealers! I will go to no one other than Chase Paulson at Bernards in the WI/MN area! He does not push me to spend more and listens to exactly what I want! #Cut2TheChase

Read at DealerRater

Google logo
Google Apr 6, 2021

Very impressed with David and Andy! Super great sales people to work with. Looked at 10-15 dealerships in MN before coming here and could not deal with the pushy sales and lack of vehicle knowledge/transparency in MN. Bernards was very transparent on all vehicle and maintenance upkeep related questions I needed answered. They also addressed 2 issues with the vehicle I purchased prior to me buying which was a windshield crack, and a pull in the vehicle that ended up requiring new tires. This was the first dealership that was willing to work with me on vehicle issues prior to ...

Facebook logo
Facebook Apr 4, 2021

Chase went above and beyond to help Us out today! Best experience at a dealership I’ve ever had. Left happy in my brand new Ram warlock!

Google logo
Google Apr 4, 2021

DealerRater logo
DealerRater Mar 9, 2021

Looking for a low-pressure, honest, friendly salesman who won’t play games and upsell on every little thing? Chase Paulson is your guy! Chase sold me a Dodge Durango and throughout my buying experience, he was friendly, efficient, and attentive- all while juggling multiple customers! I’d recommend asking for Chase if your looking for a new vehicle!

Read at DealerRater

DealerRater logo
DealerRater Feb 26, 2021

Chase has always been so great to work with! He always goes above and beyond to find what is right for you! Highly recommend him!

Read at DealerRater

DealerRater logo
DealerRater Feb 17, 2021

I decided to test drive a vehical from here on a whim,i have dealt with a few dealerships in the past and didn't have the greatest experiences with those, that was not the case here. As soon as i walked in it felt calm,no pressure,i was helped with getting into the test drive quickly, then met my sales person, again didnt feel pressured at all, the next day i made up my mind and Chase had me driving away in my new purchase in a few hours,which in my mind was fast. I highly recommend ...

Read at DealerRater

DealerRater logo
DealerRater Feb 17, 2021

Chase was great to work with! We love the vehicle and will definitely be back in the future. Great people and service all around!! Highly recommend.

Read at DealerRater

View All
Bernard's Chrysler Dodge Jeep Ram

Welcome To Bernard's Chrysler Dodge Jeep Ram

Serving New Richmond, Hudson, Amery, and Eau Claire, WI

We are your number one pick among dealerships in Wisconsin for new and used CDJR and other vehicles, providing the outstanding customer service you expect from a dealer with more than 80 years of experience. Our customers choose us over other Dodge dealers in Wisconsin with good reason. And we provide premier sales and service that goes above and beyond most RAM dealers in Wisconsin too.

We offer you a handsome inventory of new CDJR models compared to other New Richmond WI dealers. In addition, you’ll find a fine collection of Pre-Owned CDJR vehicles drawn from recent model years. Shopping for an affordable used vehicle? Come in and select one of our quality used vehicles from many manufacturers.

The certified, factory-trained technicians at our Service Department in New Richmond, Wisconsin, use only Genuine MOPAR Parts to protect your CDJR vehicle. We never employ second-rate aftermarket parts to repair your CDJR vehicle, because they are often ill-fitting, defective and might void your warranty – just ask any new Wrangler owner taking their vehicle to other Jeep dealers in Wisconsin. Our easy-to-use website lets you value your trade-in, apply for credit, calculate your payments, schedule service and view vehicle service contracts. We also bring you extended and Saturday hours, Express Lane Service, shuttle service, MOPAR performance parts and accessories, a tire store, and free WiFi.

You can save serious money at our CDJR dealership through our many special deals. Come back to our website frequently for up-to-the minute information about specials on new, certified and used vehicles, as well as parts and service. You’ll  We love offering you incentives and promotions to lower the cost of financing or leasing your next vehicle.

Bernard’s Northtown CDJR has been around a long time because we give you the great service you deserve. Visit us today!

Read More

Located in New Richmond, WI

510 Deere Dr, New Richmond, WI 54017
GET DIRECTIONS
Saved Vehicles

SAVED VEHICLES

You don't have any saved vehicles!

Look for this link on your favorites:

Save

Once you've saved some vehicles, you can view them here at any time.

Contact Us

715-318-5576

Call Now

510 Deere Dr • New Richmond, WI 54017

Get Directions

Today's Hours:

Open Today! Sales: 8am-8pm

Open Today! Service: 7am-5pm

Bernard's Chrysler Dodge Jeep Ram 45.1350627, -92.5321338.