Back in 1933, Bernard Olson probably never dreamed that the little one stall garage that he opened with $125.00 in his pocket and a toolbox would turn into the corporation that it is today. But with the help of his family and friends and a community that wanted to give him a chance Bernard was able to open Bernard's Super Service in downtown New Richmond. Prior to obtaining the DeSoto-Plymouth franchise, he worked for Oscar Olien as a repairman. Five years later, Bernard started his own garage in a building behind the Lowrey Hotel that he rented from Walter Beebe for $25 a month.
As the years went by and the Bernard's business expanded it became evident that the Olson's needed more room. So in 1974, he moved the business to the north side of town and renamed it Bernard's Northtown. And that is where we are today. Many things have changed over the years but one thing has remained the same, our commitment to serving our customers as our #1 goal. Bernard had a knack for treating his customers as part of his family, and established a reputation as a friend you could depend on. That tradition has been carried on by Bernard's son, Dave Olson, whose home and heart has always been in New Richmond.
Today, Dave operates the Chrysler, Dodge, Jeep & RAM dealership along side his son, B.J. But the sense of family doesn't stop there, you will also find Dave's grandson, Zach, in the sales department. After being with Bernard's for 15 years, Dave's other son, Steve, has extended his interest in the car business to a dealership in Sand Creek, WI.
Bernard's customers have made it all possible - families who have returned time and again for the service, the price, and the security of dealing with people they know. Long-term relationships are the basis of everything we do here at Bernard's so stop on in and see us; "The Coffee Pot is Always On!"
The staff at BERNARD'S CHRYSLER DODGE JEEP RAM strives to achieve excellence in all departments: from sales to finance to service to parts. Our well-stocked new and used inventories of Chrysler, Dodge, Jeep, and RAM vehicles are constantly being updated; your perfect car could be just around the corner!
We offer competitve pricing on all Pre-Owned manufacturers products including Chevrolet, GMC, Pontiac, Buick, Lincoln, Mercury, Ford, Honda, Toyota, Nissan, and whatever else we may have in stock.
We serve the Greater Saint Croix Area and the surrounding communities of Hammond, Roberts, Glenwood City, Baldwin, Clear Lake, Amery, Star Prairie, Osceola, Hudson, Houlton, Somerset, Boardman, Deer Park, East Farmington, Clayton, Eau Claire, and welcome customers from all surrounding states and counties. For Twin Cities customers we are conveniently located 15 minutes East of Stillwater!!
The finance and service departments are staffed with highly trained individuals who have the experience and expertise to help you, no matter your question. Stop by and visit us today at 510 Deere Dr to see it all for yourself!
Located in New Richmond, WI. at Bernard's Chrysler Dodge Jeep, we offer new 2013 Chrysler, Dodge, Ram and Jeep cars in greater Stillwater, MN, along with used cars, trucks and SUVs by top manufacturers. Our sales staff will help you find that new or used car you have been searching for near Stillwater MN and the St. Croix Valley.
For years, our financial staff at Bernard's Chrysler Dodge Jeep has offered expert advice for those seeking a great Chrysler, Dodge, Ram or Jeep car loan or lease. Our service doesn't stop there. Stillwater MN customers and St. Croix county customers can come in and take advantage of our knowledgeable Chrysler, Dodge, Ram and Jeep car repair technicians and a fully-stocked inventory of Chrysler, Dodge, Ram and Jeep car parts.
You can reach Bernard's Chrysler Dodge Jeep any time by filling out our contact form, by calling us at (877) 608-5482, or simply visiting our Greater Stillwater MN Chrysler, Dodge, Ram and Jeep dealership at 510 Deere Dr, New Richmond, WI.
510 Deere DrNew Richmond, WI 54017
The times list above are the dealerships normal operating hours. For specific times that an individual department is open, please refer to that department's web page by click on it under the Parts & Service tab.